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The way Google and other search engines rank your website changes constantly. This means you need to keep up with the latest SEO developments if you want to outpace the competition.

The good news is that there are plenty of excellent tools you can use to tackle SEO and get the data you need to improve your rankings. If you know what they are and what they can do for you, you’ll be well equipped for success.

Many people worldwide these days wish to commence the business in online and promote this business as smart as possible. If you are a business owner or potential business person at this time, then you can begin your step today and know about top benefits of properly using the search engine optimization tools. Even though you can hire SEO professionals and make use of professional services to develop your business in the desired manner, you have to be ready to afford for such services.

It is the right time to identify the most suitable Free SEO Tools accessible in online and use these tools in the efficient manner. Successful developers of top SEO tools in our time have a commitment to providing the most excellent solutions to advanced and basic problems faced by business people worldwide.

The most excellent SEO tools

Every user of any advanced yet free SEO tool can save both time and money while promoting the online business. They feel confidence and happiness every time they develop the business in online. They have decided to use the world-class aspects of the best seo tools 2017 developed by experts in this sector worldwide. This is because they understand the overall benefits of successfully using the most suitable SEO tools and develop the business in all the possible ways.  The following SEO tools are recommended mostly by all users in recent times.

  • Google Search Console
  • SEM rush
  • Google Analytics
  • BuzzStream
  • Moz
  • Google Keyword Planner
  • Bing Webmaster Tools

1. Google Search Console

Google Search Console is the number one SEO tool today and used to visualize the appearance of the website in the search and instructs users about how to properly influence various appearance elements. Users of this tool get a wide range of things like HTML improvement suggestions, crawling errors and other things.

The many features this service offers makes it a near necessity if you’re concerned about your Search Engine Results Page (SERP) rankings. There’s a clear focus on Google results here, but don’t worry. If you can rank well on Google, the chances are high that you’ll also do OK in other search engines.

As far as actually using the service goes, Google Search Console is very simple to understand. It’s also easy to add your website and get started, so there are no excuses to avoid it.

Key Features:

  • Monitor how Google perceives your website.
  • Keep track of what keywords visitors are using to reach you.
  • Stay on top of any crawl, meta tag, or sitemap errors.
  • Update your robots.txt file.
  • Monitor your site’s backlinks.
  • Get alerts if your site is infected with malware.

Price: Free!

2. SEMrush

SEMrush is a keyword research tool that enables you to get data about how many people are looking for specific terms. On top of that, it also provides you with information on similar keywords, related ads, product listings, and a lot more.

Along with being an excellent tool for researching keywords, SEMrush can also offer information about your competitors’ strategies. For example, it can tell you how much traffic they’re getting, how much of that comes from paid ads, and what their backlinks are.

If you’re the kind of person who loves doing keyword research, you need a tool like SEMrush in your arsenal. With it, you’ll be able to figure out exactly what keywords will give you the best results for your efforts, and check which terms your competitors are ranking for.

This service even enables you to peek into your competitor’s text and media ads, which can save you a lot of money when it comes to testing. Keep in mind, however, that all this data means the learning curve with this service can be a bit steep.

Key Features:

  • Research the value of specific queries.
  • Check out what keywords your competitors are ranking for and how much traffic they’re getting.
  • Find information about other website’s backlinks.
  • Look into your competitor’s text and media ads.

Price: You can get up to 10 results for free per day or sign up for a premium account starting at $99.95 per month.

3. Google Analytics

Every webmaster has to understand the role of the search engine and how to use it for efficiently increasing the appearance of their website. Google Analytics is one of the free seo tools online and known by its extraordinary benefits to every user.  The official analytics of Google support section.

Analytics Academy of Google is one stop destination to become skilled at fundamentals and advanced elements about how to become a Google Analytics master. Users of this tool can conveniently understand their visitors and take note of how visitors interact with their site.

4. BuzzStream

BuzzStream offers you a collection of tools to help with domain research, email marketing, and project management. It’s a very all-in-one type of platform, and the sheer number of options it provides can be intimidating. With that in mind, let’s focus on how it can help you tackle your SEO needs.

When it comes to research, BuzzStream can help you collate lists of results for the keywords you look into. Then it provides you information about each of those websites, including overall rankings, related social media accounts, domain age and authority, and more.

In practice, you can use these features to help you do thorough research into who your competitors are and the content they’re publishing. Moreover, it can even help you create lists of their authors and what each one is up to so you can keep an even closer eye on their strategies.

Key Features:

  • Research your competitors based on any keywords you want to target.
  • Collect data about domain age and authority for specific websites.
  • Find out what your competitors’ rankings are in the SERPs.
  • Locate the social media accounts for your competitions’ sites.
  • Create lists of authors who write for competing websites and follow what they’re doing.

Price: BuzzStream plans start at $24 per month.

5. Moz

Moz is known for its advanced yet user-friendly inbound marketing tools.  Even though an array of tools is available in this suite, some of the most renowned tools are as follows.

  • Open Site Explorer
  • Moz Local
  • Mozbar
  • The SERP Overlay

Moz Pro is a suite of tools created to help you tackle SEO using a data-driven approach. To give you a quick overview, Moz Pro is rather similar to SEMrush, in that it enables you to research both specific long-tail keywords and other domains. You can use this information to avoid keywords with little potential and to improve on what your competitors are doing.

When you look into a keyword using Moz Pro, it will show you a difficulty score that illustrates how challenging it will likely be to rank for that term. You also get an overview of how many people are searching for that phrase, and you can even create lists of keywords for easy comparison. These are all features you’d expect from a reliable keyword research tool, but Moz Pro stands out thanks to a very intuitive interface.

As for what’s so unique about Moz Pro, the platform offers a Chrome extension you can use to get information on any domain you visit. Moreover, it can offer suggestions about on-page optimization and alert you about crawling errors, much like Google Search Console.

SEOmoz PRO gives you access to an entire software suite on one easy-to-use platform. The various tools it offers allow you to track rankings, analyze your social media followers, check and compare backlinks across multiple URLS, test a website for crawl errors, perform keyword analysis, and more.

A neat tool that SEOmoz PRO recently released is the Fresh Web Explorer. Fresh Web Explorer is an application that crawls feeds across the web for brand mentions. Any time a given brand or topic is mentioned on a blog, news site, or forum, you will be notified and provided with the link. You can track this information over time to get a picture of your brand’s popularity.

Key Features:

  • Research how competitive a keyword is, as well as its search volume.
  • Get suggestions on related keywords.
  • Investigate your competitors, including which keywords they’re targeting.
  • Use a Chrome extension to look into other domains without going to the Moz website.
  • Compare multiple keywords using custom lists.
  • Get on-page optimization suggestions and error alerts.

Price: Free users can perform up to 50 searches per month and premium plans start at $99 per month.

6. Google Keyword Planner

You may wish to find out the most suitable keywords to make your website visible in front of target audience worldwide. You can use the Google Keyword Planner tool and get the complete support on time. You will be happy to use this tool and get the best keyword suggestions without any difficulty.

Google AdWords Keyword Planner is one of the most comprehensive keyword research tools you can use. With it, you can look up keywords and get traffic estimates about them. More importantly, it can help you figure out how competitive keywords are, based on their AdWords price.

To avoid overwhelming you with information, this tool lets you filter keywords out based on Cost-per-Click (CPC) or search volume. This way, you can get reports based only on the estimates you want to aim for.

Overall, the Keyword Planner offers a lot of the same functionality we’ve seen from other research tools on this list. The difference is that this one is part of the Google ecosystem and you can get amazingly detailed reports for free.

Key Features:

  • Find out the search volume for any keyword you want.
  • Determine a keyword’s competitiveness from its CPC.
  • Get detailed reports for specific keywords.

Price: Free!

7. Bing Webmaster Tools

Bing Webmaster Tools is brother of Google Search Console. Users of this tool can identify how their website is working on Bing that includes over 20% of search traffic of Internet.

8. Varvy SEO Tool

Our last pick is another tool of the ‘Enter a URL and get a report’ variety. However, this one is different from those we’ve introduced so far. What Varvy SEO Tool does is check to see if your website is following all of Google’s SEO guidelines. It can produce a full report in seconds.

What’s more, that report is very extensive. It checks for a lot of things, including page speed issues, mobile-friendliness, on-page SEO, and more. However, the best part is that Varvy SEO Tool really takes the time to explain why each setting is important.

If you’re new to SEO (or website optimization in general), you’ll probably welcome all the information this tool has to offer. It even provides links to further reading for each setting it covers in case you want to learn more about them.

Key Features:

  • Check to see if your website follows Google’s SEO guidelines.
  • Receive a quick report, including clear information on how to fix each issue.

Price: Free!

9. Best Google Website Indexer

Is one of the most sophisticated SEO software packages available. It provides tools that will help you with rank tracking, link building analytics, social media monitoring, keyword research, competitor analysis, and website optimization. It is particularly valuable for seeing exactly where a website ranks for a specific keyword on a specific search engine, as compared with competitors.

This is an excellent tool if you want a quick rundown of what you’re doing right and wrong on your website, including when it comes to SEO. has 30+ tools that can help you with almost any aspect of SEO and digital marketing, including SEO research, campaign management, link building, competitor analysis, social media monitoring, backlink reporting, content management, and metrics.

Key Features:

  • Analyze your website’s overall status, including SEO, usability, performance, and backlinks.
  • Receive tips on how to improve your website and tackle SEO tasks.
  • Analyze your domain’s authority and index your website in 24 hours!

10. Ahrefs

Ahrefs (@ahrefs) is a suite of tools that uses their own index of live links to provide valuable SEO data. The suite includes a Site Explorer, SEO Report, Backlinks Report, Domain Comparison, and Batch Analysis.

The Ahrefs tool it’s probably most known for is the Site Explorer, which is a backlink checker similar to Majestic SEO and SEOMoz’s Open Site Explorer. Site Explorer runs reports on a domain or URL and returns information about the number of backlinks, backlink type, referring pages/IPs/subnets/domains, and anchor phrases. Its live links update every fifteen minutes on average.


SEO is just one part of the puzzle when it comes to running a website. However, it’s a piece you have to pay special attention to if you want your website to get the traffic it deserves. After all, search engines don’t care how much effort you put into your blog posts and content if they aren’t optimized.

There are dozens of services you can use to improve your search engine rankings, but some of our favorites include Google Search Console, Moz Pro, and SEMrush. The first packs a lot of tools you can use to discover how search engines view your website, whereas the latter two enable you to conduct professional-level keyword research.

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